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Second McGrath Project album scores gold

CRA cites 500,000 downloads, requests and plays

Posted: August 27, 2010 1:45 p.m.
Updated: August 27, 2010 1:45 p.m.

Gary McGrath and Ann-Marita are pleased that "Love is a 4-Letter Word" by The McGrath Project earned a gold album for 500,000-plus requests, spins and downloads in August 2010.

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Santa Clarita Valley-based rock band The McGrath Project has earned a gold record after its second album, "Love is a 4-Letter Word," hit the 500,000 mark in a combination of downloads, radio requests and spins.

"I didn't believe it," said bandleader/guitarist/songwriter/singer/producer Gary McGrath about his reaction to the news when contacted by CRA, the new British company that monitors electronic downloads, Internet radio for the Rhapsody subscription service, and other e-music outlets, and awards artists whose tracks have generated requests and sales. 

"I'll believe it when I'm hanging the record on my wall," he said.

A few days later, the gold record arrived in the mail.

"Now, I'm a believer," McGrath quipped.

The band's second album (following its eponymous 2009 debut), the two-CD "Love is a 4-Letter Word" was released in spring 2010 and scored airplay on more than 100 FM stations across the continental United States and Canada from April-June this year.

The album's first three singles -- the punk-influenced, in-your-face "Your Secret is Out," the country-tinged, slyly humorous female anthem "Piss Me Off" and the rocking "later, baby!" song "C-Ya" -- show a sample of just how many different styles the band incorporates into its sound.
 
The fourth single, "So Long Farewell," will be featured in the upcoming movie "Hollywood and Wine" starring David Spade.

Along with 26 new originals, the album includes covers of Soft Cell's "Tainted Love" and the Steve Miller Band's "The Joker."

"["Love is a 4-Letter Word"] goes off on all the impressions of what people think love is versus the reality," McGrath said. "We don't always understand the difference between love and compassion and infatuation."

McGrath, a two-time Grammy-winning producer who is part musical prodigy and part musical impresario, formed The McGrath Project in 2008, and has forged the group into a tight, explosive unit. 

He started his career at age 12 as an award-winning soloist in the Texas Boys' Choir. He soon moved on to appear as a guest guitarist with Bon Jovi and Peter Tork's post-Monkees band Shoe Suede Blues.

McGrath found his passion in producing and soon had 24 albums under his belt, including CDs for the band Nazareth and the Grammy award-winning "The Glory of Gabriellie featuring E. Power Biggs and The Texas Boys' Choir" CD (remastered).

Surprisingly, McGrath, now 32, wasn't the youngest producer to win the coveted award.

"Stevie Wonder beat me by one year, darn it," he said with a smile.

The McGrath Project is set to play the Courtyard by the Marriott in Valencia Saturday, Sept. 25 from 7 p.m. to 9 p.m.

Check out the band's website for more dates and information.

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