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Power Chrysler moves in with Dodge

General manager says there won't be any layoffs

Posted: July 28, 2008 7:27 p.m.
Updated: September 28, 2008 5:02 a.m.
It may look like a sign of the times, but the closure of the Power Chrysler Jeep location at 23923 Creekside Road in Valencia is really about better customer service, according to the general manager.

In the works for several months, the Chrysler location was shut down over the last several days and the entire inventory was shifted to the Power Dodge property on the other side of the street, said Doug Swaim.

The former Chrysler location sits prtactically empty, the building stripped of signage, almost in need of a tumbleweed to dance across the lot, while the newly-expanded Dodge dealership is packed with gleaming Dodges, Chryslers and Jeeps.

There were no staff layoffs as a result of the move, said Swaim, who is president of Power Dodge and Power Chrysler Jeep.

"We run pretty lean as it is," he said. "This is 100 percent positive ... (and) we'll be able to better serve the community."

He said the merger decision was made several months ago and that, "we determined to merge as soon as possible."

Despite a dismal economy, Swaim said his dealership continues to do well, adding it is one of the top-selling Dodge dealerships in Southern California.

The former Chrysler property is still owned by Auto Nation, whom Swaim said will be leasing the property out. He did not know of any potential new occupants.

Last Wednesday the Associated Press reported that Chrysler's U.S. sales fell 22 percent in the first six months of this year as customers shunned its trucks and sport utility vehicles in favor of smaller, more fuel-efficient cars. Industrywide U.S. sales were down 10 percent, but the decline hit Chrysler harder because trucks and SUVs make up 72 percent of the company's U.S. sales.


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