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Study finds strong negative to paying online services

Posted: July 26, 2010 12:45 p.m.
Updated: July 27, 2010 12:00 p.m.

A study conducted by the Unversity of Southern California's Center for Digital Future found that online users have a strong negative reaction to paying online services.

The study underscores that online users have difficulty transitioning into paying for content they already receive for free.

The study found that even though users find online advertisements annoying, they prefer to see the advertisments than pay for the content.



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