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The best-kept secret hair in Santa Clarita

Godiva’s Secret will help you get a new look or get back your old one

Posted: June 26, 2008 1:58 a.m.
Updated: August 26, 2008 5:03 a.m.

Godiva's Secret is a new wig store catering to women of all ages who want a different look or for those women going through chemotherapy. From right are Vanessa Wiesey, stylist, Rochelle Scott, owner, Danielle Scott, manager, and Ellen Bennett, stylist. All of the women are wearing wigs except for Danielle who is wearing extensions.

To Rochelle Scott, putting on a wig means more than making a fashion statement.

"Every wig lets me express the woman I am," she said.

For more than 10 years, Scott has been giving women of all ages and backgrounds the ability to express themselves with the help of her wig and hair accessories store, Godiva's Secret Wigs, in Woodland Hills and Thousand Oaks.

Now she wants to bring the joy of wigs to the women of Santa Clarita Valley with her newly-opened third store located in Valencia's Granary Square retail center.

With the motto of "We're hair to help," Scott believes her wigs, which come in dozens of styles, cuts and colors, can give women a way to change their appearance.

"Who made the rule we have to be the same everyday?" she said sitting on her store's couch.

Scott knows firsthand the difference a wig can make. She's been wearing the hair pieces since she was 18 years old and now has a collection of about 25.

To get past the concerns people have about wigs, Scott, who also works as a motivational speaker, will even take off her hair pieces in public to show her curly hair.

"We all know women have hair challenges," she said.

She is planning to sponsor wig parties at her Valencia store where a client and a group of friends can meet to try on wigs and find their best fit.

But her speciality is helping women who have lost their hair while undergoing chemotherapy treatment.

Scott, a Westlake Village resident, recalled when her business was growing 11 years ago and her mother-in-law was undergoing chemotherapy.

Watching her mother-in-law become reclusive in her own home as a result of losing hair made Scott believe that her Godiva's Secret Wigs could help.

While building her first two stores, Scott said she began working closely with oncologists and hospitals to aid women undergoing chemotherapy.

She provides discounts for women with cancer and strives to boost their self-esteem in the process.

Scott also sells a unique hair accessory, which is a set of bangs attached to a headband.

While demonstrating the product, Scott said the piece is ideal for women undergoing chemotherapy. Patients who wear a hat or turban can wear the headband of bangs underneath to give the illusion that they still have hair.

But it took nearly a decade for Scott to gain an understanding of a wig's potential.

In 1997, Scott decided to set up a booth at the Saugus Swapmeet to sell her wigs with her then 13-year-old daughter.

With her small stand, she tapped into a local market and sold 20 pieces by her third week at the swap meet.

By 2001, she had moved into a kiosk at Westfield Valencia Town Center and saw her business grow.

Although her business has flourished, she maintains her customer base from her early days.

"I still have clients from the swap meet," she said.

Plus, the business has turned into a family affair as her daughter, niece, sister and even fiance work as employees.

At her Valencia store, curious women were already coming in to browse the tables of wigs, despite the store's lack of a sign outside.

Scott said her wigs, which are priced into the couple hundred dollar range, are not made from human hair, but rather synthetic materials.

The pieces are made to "never frizz" and will always return to the original style after a washing.

Wigs and accessories come in every shade, and even 12 blends of salt-and-pepper colored hair for her older customers.

Ultimately, she hopes women can look as beautiful as they can be while still fitting in.

"The pieces help women blend into society," she said.


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