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House passes C.A.L.M. Act to control loudness of TV commercials

Company's 'TruVolume' system eliminates volume fluctuations unresolved by H.R. 1084

Posted: December 21, 2009 12:42 p.m.
Updated: December 21, 2009 1:26 p.m.
 
SANTA ANA, Calif. - The Commercial Advertisement Loudness Mitigation (C.A.L.M.) Act was approved by the U.S. House of Representatives Dec. 16, and SRS Labs (NASDAQ:SRSL), the industry leader in surround sound, audio and voice technologies, announced its strong support. 

In conjunction with this measure, SRS TruVolume(TM), which is already being deployed in HDTVs, Sound Bars and Set-Top Boxes around the world, will effectively eliminate volume fluctuations forever.

The C.A.L.M. Act (H.R. 1084) confirms the need for a solution to volume fluctuation, which has afflicted TV-viewing for more than five decades.

The act, introduced last year by Congresswoman Anna Eshoo (D-Calif.), aims to establish universal volume level standards for U.S. broadcast and cable companies that are enforceable by the FCC, resulting in a more consistent audio experience on a single channel or network.

If the bill passes and is signed by the president, it will be some time before it is in force.

Meanwhile, SRS TruVolume is immediately available for consumers via Sound Bars and HDTVs from popular brands such as VIZIO and Samsung, and within the recently announced stand-alone MyVolume(TM) Adapter.

Additionally, a major MSO (multiple system operator) is set to announce this feature within its set-top boxes across North America, benefiting their subscribers and getting a head start on compliance with the C.A.L.M. Act at the same time.

SRS, which leads the industry in the development and implementation of key audio technologies for the TV market, recognized the need to develop an advanced audio leveling solution that would effectively protect consumers from the volume spikes that TV viewers have endured for decades.

SRS TruVolume is a comprehensive solution that goes beyond addressing television programming on a single station or network, the focus of the C.A.L.M. Act, by effectively eliminating the volume fluctuations that occur during any possible viewing scenario, such as channel-surfing, commercial breaks, Internet streaming, digital downloads, CDs, DVDs and Blu-ray content.

"Countless people across the globe enjoy quality television entertainment at the end of a long day, only to be blown out of their seats by dramatically inconsistent TV program and commercial volume levels," said Alan Kraemer, Chief Technology Officer for SRS Labs.

"It's a problem that has stood firm for more than 50 years, and we applaud the efforts of the U.S. Congress to address the issue at the broadcast-end," Kraemer said. "Our revolutionary TruVolume solution will further complement the effort by completely taking care of the problem now at the point of delivery to the consumer."

While previous solutions existed that were designed to minimize volume fluctuations, they often exacerbated the problem or did very little to resolve it.

SRS TruVolume is the most advanced audio leveling technology ever created, and is the first solution to accurately maintain the target volume level based on the human perception of loudness, without introducing any adverse side effects.

To discuss the merits of the H.R. 1084, an envoy from SRS Labs recently traveled to Washington, D.C., to meet with Congresswoman Eshoo's staff and reached agreement that the C.A.L.M Act and TruVolume have the capacity to work in tandem to eliminate volume fluctuation once and for all.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds more than 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles.

Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies.

SRS solutions have been included in more than one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment.

SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan.

This story is posted in The Signal's SCV Raw section. Click here for more information about SCV Raw.

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