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Patricia Gracia: Crossing the border to achieve the American Dream

Former immigrant describes her path to success

Posted: November 20, 2009 11:39 a.m.
Updated: November 20, 2009 2:12 p.m.
 
Founder and president of Power Media Group Inc. (PMG) Patricia Gracia is no stranger to success and public recognition by her peers and government officials, but those achievements have not come easy to her.

A petite lady but a giant in the field of advertising, Gracia arrived in the United States in the same way that many immigrants come searching for the American dream - she crossed the border that separates the country from Mexico at Tijuana.
 
"When I walked around the hills at night and saw the bright San Diego lights at a distance," Gracia stated. "I told myself that someday I would conquer those lights and use their energy to brighten my success and the future of others."

At age 18, alone and full of goals and dreams, the Peruvian native started her new American life in the San Fernando Valley. A year later, she had already conquered the language and started working for the Peninsula Hotel, a five-diamond and five-star hotel in Beverly Hills.

There she learned that the key to great customer service is in providing the small details to the client. "I've always put my best effort and enthusiasm forward to surpass my clients' expectations. That's always being my focus since I opened PMG," said Gracia.

A valuable opportunity opened up for Gracia while working full time at the Peninsula; the hotel sponsored her education at UCLA where she ultimately received a degree in public relations. She immediately followed that enormous personal achievement with an internship at the ad agency Cruz/Kravetz: Ideas where, after just 40 hours of training, she was offered a permanent, full-time position in the production department in charge of one of the most important accounts of the agency.

A firm dozen years of experience in customer service in the hospitality industry formed the strong foundation to develop her own agency in 2001, with a tagline and philosophy that, "we love your business, as we love our baby."

Despite tragedies in her personal life, Gracia continued to empower herself through education and dedication to her career as founder and president of Power Media Group Inc.

She has consistently renewed her goals in life and is now fully focused in projecting the Hispanic woman as a woman of success. The knowledge and experience she gained as a thriving businesswoman and entrepreneur is being applied to an expanded outreach via the Power Women Business Center, available to thousands of Latina women of all ages that want to start their own business or initiate a career.

Gracia states, "Now that I've conquered those bright lights and personal success, I'm on my way to help others achieve the same goal."

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