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'SillyWalk' fundraiser online Nov. 19 celebrates Monty Python's 40th anniversary

Worldwide Internet social media event will raise funds for hunger relief

Posted: November 12, 2009 5:29 p.m.
Updated: November 12, 2009 8:28 p.m.
GLENDALE (PRNewswire-USNewswire) -- Monty Python fans all over the world have enjoyed more than a few belly-aching laughs thanks to the famous Monty Python's Flying Circus sketch entitled "The Ministry of Silly Walks," wherein an entire government agency (headed by John Cleese) is dedicated to the development of ways to walk silly.

To celebrate the 40th anniversary of Monty Python, MashCast is proudly presenting SillyWalks as a dynamic local event to be innovatively broadcast worldwide online the evening of Thursday, Nov. 19. 

Hosts of SillyWalk include comedian Jon Lovitz, who will act as the Minister of SillyWalks for the day. along with the real-time Internet leaders at MashCast and acclaimed choreographers Rich & Tone.

SillyWalks for Hunger will give fans and fun-seekers an opportunity to show off their own "silly walks" while participating in a world-class live production -- and all for a good cause: hunger relief.

"I have been a Monty Python fan for years," said Jon Lovitz, who in May opened his own comedy club in the heart of Universal CityWalk. "We'll be doing good by behaving silly... what a great way to honor their work. It's perfect!"

The mission of SillyWalks for Hunger is to raise enough awareness to provide food and money for 1,000,000 meals for families, children and elderly in L.A. and across the nation this holiday season.

Awareness and food will be raised by the event itself, while the online effort (leveraging traditional press, MashCast community building platforms and guerilla social media tactics) promises to drive money using emergent text-to-give technology.

In the case of SillyWalks, whenever a supporter texts the word "FEED" to 90999 to make a $5 donation (which they will see in their phone bill), they will be donating the equivalent of approximately 20 meals towards meeting the goal.

"We'll be silly walking at Universal CityWalk in Hollywood, but online we'll be calling a worldwide audience to action," said MashCast CEO Scott Page.

"By leveraging social media networks like Facebook, MySpace, YouTube and our own network, MashCast, which has the real-time ability to instantly call people to action with technologies like I.M., texting and especially Twitter, we will be able to reach millions of people all over the world in a single moment in history." Page said. "We are telling everyone to 'GO small NOW'! If each person just does one small thing, collectively we can make a big impact on a problem."

It is that "GO small NOW!" idea which inspired Rich & Tone, whose one small thing happens to be an enormous mob-style performance piece that will engage a core of dance artists, celebrity participants and silly walkers from all around Los Angeles.

Beneficiaries of SillyWalks for Hunger will be Feeding America for a national impact; the Los Angeles Regional Foodbank for on-the-ground, local relief; and Global FoodBanking Network, giving people around the world the opportunity to participate in the giving and receiving.

Los Angeles radio personalities Mark and Brian, and Cynthia Fox, all of KLOS 95.5 will promote SillyWalks for Hunger in the days leading up to it.

Participants must pre-register, as space will be limited.

Everyone attending will be encouraged to:

1) Develop their own silly walk and be ready to incorporate it into an enormous, choreographed live piece (they don't have to be trained professionals, just ready to have fun for a great cause!).

2) Bring a grocery bag full of non-perishable food to donate to the Los Angeles Regional Foodbank and their cell phones to
make a $5 text donation.

3) Feel free to dress in Monty Python-themed attire (though not required).


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