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Gearing up for business

Posted: May 22, 2008 6:40 p.m.
Updated: July 23, 2008 5:03 a.m.

Factory MX owner Ryan Alexy shows off a portion of the front room in his store in Canyon Country for motocross riders and enthusiasts. The store opened April 17 and held its official grand opening celebration last Saturday.

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At the age of 15, Ryan Alexy began working in the motorcycle industry.

His first job involved mechanical work on bikes at a repair shop.

After a couple of moves to different stores, Alexy found himself working at the dealership level, selling bike parts and gear.

Over the years, Alexy built up an interest in motocross while going to competitions all over California, furthering his passion for the sport.

With a knowledge of motorcycles and a love for the sport, the 23-year-old took his involvement to the next level; he opened Factory MX, his own motorcycle store.

The store, located in Canyon Country, is home to all sorts of parts and products for motorcycles, all terrain vehicles, dirtbikes and streetbikes. Aside from the parts, Factory MX sells apparel, like from locally-based clothing company NLA (No Limit America Inc.).

Alexy said he is also networking and forming joint sponsorships with local raceways and sport stores to promote the various bike sports.

Alexy believes that what makes Factory MX, which opened in April and had its official grand opening this past weekend, especially unique is its Sponsor Card, a race discount program for riders and racers.

Although the program requires a fee, Alexy said it offers sponsor-level discounts for shoppers.

"It's geared towards helping the consumer save money," Alexy said.

Alexy sees his store as a needed addition to the local area, especially as Santa Clarita is home to all sorts of recreational activity.

"There's nothing on this side of town," he said, of Canyon Country and motorcycle stores.

While he hopes to serve the Canyon Country area, he plans on being a store for the whole Santa Clarita Valley, as well.

Alexy's father Paul, who helps with the store, sees his son's passion as something that will build his business. Paul Alexy, who has owned four different companies in 30 years, said his son is "well-respected"
in the motorcycle industry and a "straight-shooter" who will sell the right product to a customer.

With that, Alexy added, "Everything we sell, we use ourselves. We have personal experience."
Besides running a shop, Alexy is currently forming a motocross team for adolescents as a way for youngsters to stay out of trouble after school.

Alexy said the teams, which are geared for kids as young as five and as old as 16 years old with varied skill levels, are not focused on teaching riding lessons, but on learning "sportsmanship."
"It's just fun," he said.

With the teams, Alexy said they will have designated races where leaders will help players out and give them support.

That support from fellow riders and motorcycle enthusiasts is something Alexy believes has kept him involved with riding for so long.

"I can't stop," he said about his sport. "It's like an addiction."


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