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YouTube is the new MTV

Channel provides excellent marketing opportunities

Posted: October 22, 2009 11:35 p.m.
Updated: October 24, 2009 7:00 a.m.
 
When MTV was launched in 1981, it changed the music industry forever. From that point on, musicians who wanted to be popular needed to worry about their look as well as their sound. For some acts, their look was even more important than their music.

The same kind of change happened on the Internet in 2005. That was the year YouTube was launched. It quickly grew to be one of the most viewed Web sites of all time. Visitors can go to YouTube and watch videos put up by other site visitors.

If a person or business wants to be noticed, they put themselves on YouTube. It isn't hard to do. First, they shoot a few short videos that promote their business, perhaps a weekly show or event.  

Next, they upload it for free to YouTube. Entering numerous keywords will ensure efficient search engine results and better marketing exposure. 

YouTube is a great way to attract attention because Google ranks videos very high. Businesses that add the same videos from YouTube to their Web site move up in Google ranks very quickly.

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