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A sweet tooth that helps SCV Youth

Local businesses, residents enter their cakes in the Sweet Charity event on Aug. 8 to benefit SCV

Posted: July 30, 2009 10:22 p.m.
Updated: July 31, 2009 4:55 a.m.

Kim Goldman, executive director of SCV Youth Project and Kaehny.

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The SCV Youth Project is mixing together a tasty treat for Santa Clarita Valley residents when they hold their first inaugural Sweet Charity Cake Auction and Competition on Saturday, Aug. 8.

Held at the College of the Canyons Culinary Institute on Town Center Drive in Valencia, the auction will provide guests the opportunity to view and bid on an array of specialty cakes, originally designed and made by local businesses, schools and nonprofit organizations in the community.

The auction will pair sweet sensations with a worthy goal, as all proceeds of the event benefit the project’s various outreach services, geared toward youth and families in need in the Santa Clarita Valley.

“This is a special event for an important cause,” said project executive director Kim Goldman.

The event is the first of its kind to be organized by the Project, a local nonprofit organization started in 2000 to address the growing need for teen outreach services in the city.

“This event is an opportunity for the community to come together in an inexpensive, fun way while also helping the youth in our town. It’s a win-win,” Goldman said.

Featured designer creations from Babe’s Dessert Bar and Clarice’s Cakes in Newhall, as well as Jill’s Cake Creations in Saugus, will be presented in the auction.

Local companies, charities and schools were invited to design their cakes in ways that best represent their logo, mission, vision or product.

In addition, entrants were encouraged to pair their cake with a special gift. Items such as trips, gift certificates and unique baskets that will be added to the cakes in order to increase their value as auction items.

Cakes will be awarded prizes based on their originality and creativity, as well as on the entry that achieves the highest generated income through the auction.

Rituals Colour Salon in Valencia is one business that wasn’t going to pass up an opportunity to get involved.

“This event is an awesome way to promote our local businesses and donate to help kids and their families,” said Renee Kaehny, owner of Ritual Colour Salon. “Together we can make a difference to the future of our community. One hundred percent of donations stay in our valley and people get to eat cake — it doesn’t get much better than that!”

Rituals will be entering a cake that represents the salon’s holistic energy and creativity. The cake will be paired with a basket including an assortment of naturally derived Aveda products and candles, as well as a gift certificate for beauty treatments at the salon.

“We have community members from all across the valley entering their creations in the auction,” said Goldman. “It’s great that this kind of event gives people a chance to explore their creative sides. It’s also a more ‘out of the box’ approach to advertising your business.”

Admission is free to the public for the Sweet Charity preview from 11 a.m. to 3 p.m. and will offer samples of sweet treats throughout the afternoon while guests view the innovative creations on display.

Festivities will commence in a reception at the Institute from 5 p.m. to 9 p.m. for the auction and competition.

For $40 a ticket, guests will enjoy cocktails and appetizers and get a chance to bid on the deliciously paired auction items.

Once the auction closes and totals are tallied, prizes will be awarded to the winning entries by celebrity chefs and guests, who will also give out the top honor for Santa Clarita’s “Ace of Cakes”.

“It’s going to be a really enjoyable day,” said Kaehny.

But life isn’t always a piece of cake.

Kaehny knows the importance of the Project’s services being supported.

“I am so passionate about the SCV Youth Project because there is such a great need in this valley for open communication among teens,” Kaehny said.

An SCV Youth board member, Kaehny visits local junior and senior high schools and talks to students about prevalent teen issues such as suicide and depression.

“I speak to remind them that their voices and lives make a difference in this world. So do all of ours,” she said.

Kaehny will join other community members and business leaders in the upcoming event to help the Project reach out even further.

“In the best of situations, kids need tools to deal with the challenges in our world today. This organization gives them the education and information to help them survive,” she said.

SCV Youth provides free outreach and educational services to teens ages 12 to 18 through peer mentoring, crisis intervention, support groups and more.

“All funds from the cake auction will directly impact the students we serve and allows us to get to more students on campuses community-wide,” said Goldman.

For more information on how to enter a cake for auction and how to buy tickets to the cocktail reception or donate to the Sweet Charity event, visit www.helpnothassle.org.

 

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