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Santa makes summer debut

Take Two resale shop hosts Christmas in July to benefit local nonprofits

Posted: July 26, 2009 9:45 p.m.
Updated: July 27, 2009 4:55 a.m.

Assistance League set up a multi-table display filled with Christmas-themed items.

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The July sun beats down on window displays festooned with Christmas trees, Santa's sleigh, wrapped presents and wreaths.

No, the store's staff is not confused about the seasons, and they're not setting up for the holiday ridiculously early. The Take Two Resale Shop is hosting its annual "Christmas in July" shopping event.

"We've been doing Christmas in July for five years. It's become a very popular event," said Cheryl Carlson, resale shop chairman.

Take Two, on Main Street in Newhall, is run by Assistance League Santa Clarita, a nonprofit organization dedicated to putting caring and commitment into action through community-based philanthropic programs.

It became a chapter of National Assistance League in 1993.

Within the store sits a multi-table display filled with Christmas mugs, ornaments, festive clothing, decorations and more.

"It all began because we had so much Christmas stuff stored up in the back so we said, ‘Why don't we do Christmas in July?'" said Carlson, of Newhall.

Gently used items such as "The Santa Claus" movie or Christmas cards can be found from 50 cents to $3.50.

According to Assistance League Treasurer Connie Troesch, Take Two shoppers welcome Christmas in July because "the price is right, they're planning ahead and it gets them into the spirit early."

It is also a way for people to get their "shopping fix" for less, she said.

Because July is typically a slow month for the shop, hosting Christmas in July is a helpful boost in sales, Carlson said.

Christmas in July continues through Friday. Then the season of joy gives way to the season of summer for awhile longer.

"And we'll still have plenty of Christmas (items) to actually put out at Christmas," Carlson said.

Proceeds from the 10-year-old shop, which is entirely run by Assistance League volunteers, benefit various local organizations such as LARC Ranch and Family Ties.

The signature program of National Assistance League is Operation School Bell, which serves elementary school children in need.

Through that program, Assistance League Santa Clarita was able to supply 1,663 needy children from four local elementary school districts in the Santa Clarita Valley with school clothes, supplies and hygiene kits.

Store volunteers said they always hear that Take Two is "one of the best-kept secrets in Santa Clarita."

There is a distinction between a thrift store and their resale shop, they said. Carlson makes sure the donations they receive and then resell are clean, have no holes, are gently used and in good condition.

"We've been known as the Nordstrom of Newhall," Carlson said. "A girl just bought a Neiman Marcus tote for $6."

Throughout the month of August, Take Two will feature a back-to-school sale. For information, visit www.assistanceleague-alsc.org or call the Resale Shop at (661) 255-1991.

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