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SCV businesses should think competitively

Posted: June 27, 2009 7:44 p.m.
Updated: June 28, 2009 4:55 a.m.
While spending $5.2 million to urge local residents to "Think Santa Clarita Valley" when shopping ("Council says ‘Think SCV,'" April 29), I hope the City Council also urges local business to do their part in being competitive.

We had hoped to purchase our last two vehicles from a local dealership so the sales-tax revenue would benefit SCV.

However, the dealer was unwilling to match offers that neighboring dealerships were eager to make.

Most recently, the sale was lost on a simple matter of color.

When asked to do a routine dealer swap for our color of choice, the local salesman lost interest and said "We don't like to do that."

Meanwhile, a Lancaster dealership was happy to make a swap in Reseda, and then deliver the vehicle to our house.

Previously, the local dealership would not compromise on a $3,000 markup above MSRP which they tried to justify as a "market adjustment" (felt more like "greed adjustment" to us).

Again, the Antelope Valley benefited from the sale as their dealership did not try to "power" us with any gouging above the base price.

It catches my attention when I see a new vehicle being driven in the SCV with a competing dealership's paper license.

I cannot help but wonder if that sale (AKA, city revenue) was also lost on something as trivial as color (AKA, customer satisfaction).

On a positive note, the service department at the local dealership has always met or exceeded our expectations and is worthy of praise.

SCV businesses already have the competitive advantage of close proximity.

If residents are traveling farther away to make purchases, perhaps the focus should be on local business practices rather than customer mindset.


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