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Newhall County Water District launches drought education plan

Posted: August 26, 2014 6:12 p.m.
Updated: August 26, 2014 6:12 p.m.

August 26, 2014 (Newhall, Calif.) – This week, Newhall County Water District’s 10,000 customers can expect to receive resources on California’s drought directly in their homes and mailboxes. Following the adoption of its own Drought Action Plan, District officials are taking extensive education measures to ensure residents are aware of how they can help during this historic drought.

“California is in a serious drought and we’re all in it together,” said Steve Cole, NCWD’s General Manager. “We believe our customers want to do their part to save water. Our job, as water leaders, is to provide the tools and education to promote conservation and ensure the Drought Action Plan is as effective as possible.”

The central tool to the education effort is a direct mail resource that explains the “can-dos” of the drought and includes a detachable watering calendar. The District has also launched a visually oriented webpage and has increased social media efforts immediately following adoption of the Action Plan.

Targeted outreach to larger customers, including school districts and HOAs, will also take place. Information will be available in Spanish as well.

“Our objective is to reach every customer with clear, actionable information,” said Cole. “The Drought Action Plan requires certain conservation measures and we need to ensure our customers are equipped to meet these state-mandated regulations.”

Background on the Drought Action Plan

The Drought Action Plan was required by the State following months of extremely dry conditions. Every water provider in the Valley adopted a Plan with slight variances to meet their customers’ specific needs. For Example, NCWD’s Plan includes exemptions for public safety considerations and hand-watering of specific areas, like bushes and small brown spots on lawns. The District’s Plan also adopts a Valley-wide, three-day per week watering schedule.

The State requires that all residents eliminate runoff from lawns and gardens; wash hard outdoor surfaces with a broom, not a hose; turn off any decorative water features that do not recirculate water; and only use a hose with a shut-off nozzle to wash cars. Local agencies can fine for violations of these statewide regulations and NCWD’s plan allows for fines of $50 per day, per violation, but with a maximum of $500 per day.

However, the District is taking a collaborative approach to reduce – or eliminate – the need to fine.

“This is about promoting conservation, not issuing citations,” continued Cole. “That’s the intent of this education effort and the philosophy of the District. However, the potential for fines helps ensure that the actions of a few irresponsible water-wasters won’t diminish the efforts of the broader community.”

For more information on NCWD’s Drought Action Plan and the “can-dos” of the drought, please visit

Note: The Signal delivers press releases from reliable sources to provide up-to-the-minute information to our website readers. Information directly from news sources has not been vetted by The Signal news room. It may appear subsequently in news stories after it has been vetted.



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