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Bookstore changes name and salutes Potter

Posted: July 30, 2014 2:00 a.m.
Updated: July 30, 2014 2:00 a.m.

The bookstore on Town Center Drive has changed its name to The Open Book and is celebrating Harry Potter by giving books away for free to children aged 12 and younger.

A Town Center Drive bookstore has moved and changed its name to The Open Book, said the owner of the retail store.

The bookstore also relocated a few doors down the street in March into the space formerly occupied by Brookstone.

“We have re-branded our name to The Open Book as per Westfield’s request,” said Michelle Schwabe, co-owner.

It was formerly known by the name $10 or Less Bookstore.

The bookstore makes a great addition to Town Center Drive and certainly gives the bookstore, as well as Westfield, an opportunity to showcase a newer concept in retail shops, said Stacie House, spokesperson for Westfield.

“The Open Book does some really great things,” House said. “The story times are wonderful for children.”

The bookstore, which specializes in selling books at steep discounts, first opened at Westfield’s Valencia Town Center in October 2013 bucking the trend of large book retailers pushing the small bookstores out of business.

Schwabe attributed the success of her growing number of small book stores – located in Valencia, Simi Valley and Northridge - to readers who still like to browse a selection of books physically.

The company deals direct with the publishers so that they can keep their prices low, Schwabe said.

The family-owned and operated store, which sells new and old titles, as well as books for children, competes against e-books and Internet sales by keeping prices low and customers can skip shipping fees.

Also, in the spirit of celebrating books, The Open Book is throwing a Harry Potter party on Thursday from 10 a.m. to 8 p.m. at its stores, including the one on Towne Center Drive.

All customers twelve-years of age and younger will receive a bag to fill with their favorite books – all for free.

Guests are invited to come dressed in their favorite Harry Potter-themed costume. “We’ll have live entertainment, magicians, and of course, Harry Potter story time,” Schwabe said.



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