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UVDI forms partnership with multinational company

Posted: July 29, 2014 3:15 p.m.
Updated: July 29, 2014 3:15 p.m.

From Left, UVDI UltraViolet Devices Inc. silent partner, David Veloz, CEO and Chairman, Peter Veloz and President Richard Hayes at UVDI in Valencia. Photo by Dan Watson.

 

In a David and Goliath-like pairing, but friendly, Valencia’sUltraViolet Devices Inc. (David) formed a partnership with The Clorox Company (Goliath) in February. Together the small and the large companies joined forces to fight bacteria in hospitals throughout North America.

And the alliance granted UVDI access to a much bigger stage for its 21st century bacteria killing machines. Along with Oakland-based Clorox, the two firms will use their products to help protect patients and reduce illnesses caused by healthcare-associated infections.

Already a leader in bacteria killing products, the Clorox Healthcare division said the partnership allowed the multinational giant to “deliver an even more comprehensive surface disinfection solution.”

While the Clorox products have already been in hospitals to clean hard and soft surfaces, UVDI’s devices have been operating in hospitals as well, including Santa Clarita’s Henry Mayo Newhall Hospital for several years.

Henry Mayo

The local hospital uses the bacteria killing machines on wheels to clean up operating rooms, after traditional cleanings, using ultraviolet lights to add an extra layer of protection for patients, said an executive with the hospital.

The partnership between Clorox and UVDI signifies the importance of, and need for, bundling environmental surface solutions so hospitals can take a more comprehensive approach to reduce the threat of infections among patients, staff and visitors, said Matt Laszlo, vice president and general manager, Clorox professional Products Company.

Henry Mayo also uses the ultra violet machines to clean isolation and intensive care rooms in the hospital, as well as its cath-lab where interventional heart procedures are performed, said Jonathan Miller, vice president, ancillary and support services for the hospital. Using the UDVI’s machines adds an extra layer of confidence that the hospital has killed off any hardy organisms that might be resistant to traditional disinfectants.

While Henry Mayo, as a private hospital, isn’t large enough to have created hard data on the reduction in hospital-acquired infections, it feels confident saying that the use of the three mobile UDVI devices in combination with all other disinfectant measures has definitely resulted in a reduction of the number of infections, Miller said. The ultra violet machines have added an extra layer of patient protection.

“We like to say that creating a clean environment is creating a healing environment,” Miller said.

As for UDVI, partnering with Clorox gives the small local company access to a much wider distribution.

UVDI

“We’re excited and it’s a brave new world for us,” said Richard Hayes, president of UVDI. “Clorox is a great company.”

A more than $11 billion company, Clorox, is a huge corporation that gives UDVI access to considerable sales presence and marketing talents, he added.

“Clorox healthcare markets some of the most trusted healthcare brands in the industry,” said UVDI CEO Peter Veloz in a statement. “With the rising need for improved solutions in environmental surface disinfection, we’re excited to partner with Clorox and expand our reach in providing advanced UV (ultra violet) solutions to healthcare industry.”

Up until the strategic partnership was forged, the ultra violet device developed by UDVI was being sold by the company’s own sale force, Hayes said.

“The partnership changed that for us. Clorox became the exclusive sales and marketing force for the technology in North America and is now branded by Clorox.”

While sold under the brand name “Clorox Healthcare Optimum-UV System, powered by UDVI,” the UDVI still manufactures the product at its Valencia plant, conducts all the research and development and handles product service and support, Hayes said.

“We see disinfection in health care as the largest growth area for the ultra violet device, servicing disinfections in hospitals,” Hayes said.

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