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Santa Clarita releases ballot question on billboard ordinance

Posted: July 2, 2014 6:00 p.m.
Updated: July 2, 2014 6:00 p.m.
 

Santa Clarita city officials released the language of a ballot measure Wednesday regarding a controversial billboard deal that would take down dozens of billboards in the city in exchange for putting up three digital billboards off Santa Clarita Valley freeways.

The question that will be put to voters is, “Shall Ordinance No. 14-02 adopting a Development Agreement with Los Angeles County Metropolitan Transportation Authority (Metro) for the removal of 62 advertising structures, within the city, by Metro or any other means, and construction and operation of three digital billboards, adjacent to the Interstate 5 and State Route 14 freeways, and the dedication to the city of revenue received from digital billboards, which creates an ongoing revenue stream, be adopted?”

The ordinance was originally adopted by the Santa Clarita City Council in March, but a petition drive to repeal the agreement or force a public vote on the matter was launched shortly thereafter.

Santa Clarita City Council members voted 3-1 on June 24 to put the matter to a public vote and seek to consolidate it with the county’s general election on Nov. 4 following the successful referendum drive that saw 11,370 valid signatures on petitions verified by the Los Angeles County Office of Registrar-Recorder/County Clerk.

The cost of such an election is estimated to be $208,000, according to the council’s agenda report.

Several questions were raised about the wording of the ballot measure at the June 24 council meeting, including about the number of billboards that should be listed in the measure.

While the development agreement with Metro calls for the removal of 62 billboard structures in the Metro right-of-way, the City Council has since approved an agreement with Edwards Outdoor Advertising to remove 47 of its billboard structures around the city, including 22 located within the Metro right-of-way.

 

 

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