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Local teens threaded for success

Two friends buck economic trends, pursue their own line of clothing

Posted: April 16, 2009 9:33 p.m.
Updated: April 17, 2009 4:55 a.m.

Kyle Ross, 18, left, and Taylor Kellstrom, 19, are now selling their Heroic Threads T-shirt creations online and at Tee Plus in Valencia.

 

In the midst of low consumer confidence and rising retail vacancies, two local teens continue to thread their way into the retail market.

Taylor Kellstrom, of College of the Canyons, and Kyle Ross, of West Ranch High School, created a T-shirt company named “Heroic Threads” last summer, which continues to grow.  

“It all started when Kyle and I were sitting around one summer bored with nothing to do and decided to do something that is interesting and fun. So we came up with making T-shirts” Kellstrom said.  

Finding quality, inexpensive T-shirts was the first step, and putting their individual talents to good use followed.

“I am good with sketching so I created the symbol, while my buddy Kyle did all the technical stuff on the computer and printed the symbol on the T-shirts,” Kellstrom said.

The name, “Heroic Threads,” has a special meaning for the young businessmen.

“I am a professional motocrosser, and when I was in the ninth grade, a close buddy of mine passed away who was also a professional motocrosser. So that’s why we named it Heroic Threads, with the crown on the “H,” for the heroes out there,” Kellstrom said.  

During this recession the company remains successful, with orders coming in from as far as Texas and Florida.

Knowing that people are struggling financially, the two teens lowered their prices.

“We know that this is a hard time for people and they don’t have any money, so we lower prices for them,” Kellstrom said.  
Kellstrom, 19, and Ross, 18, have made an impact in people’s  lives and have picked up supporters.

“Being that I am in motocross, too, with them, I support Taylor and Kyle because they bring something new to the table,” said Ryan Whelchel, who is a close friend of the young men.  “It’s special because it’s from Santa Clarita where I live and I already bought four shirts and stickers to put on my truck for advertising.”

Kellstrom said the T-shirts can relate to many types of music listeners.

“These T-shirts are for different types of music like hip-hop, rock and roll, country and more,” Kellstrom said.

Kellstrom and Ross plan on taking their business to new levels this summer by designing new items, such as board shorts. 

 

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