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College updates its PAC guidelines

Guidelines would allow sale of alcohol, require use of PAC box office.

Posted: April 15, 2009 3:51 a.m.
Updated: April 15, 2009 4:55 a.m.

Several SCV residents take a tour of College of the Canyons Performing Arts Center, which recently changed its guidelines to allow nonprofit organizations using the facility to use its box office to sell tickets and to serve alcohol.

College of the Canyons officials have tuned up their guidelines for community groups who hold events at the Santa Clarita Performing Arts Center at College of the Canyons. The modified rules provide the facility with a way to better serve the community, college officials said.

“You’re going to find a new and professional way to do business,” Floyd Moos, dean of fine and performing arts, told a small group of leaders from the arts-and-theater community Monday.

College officials decided to revisit the mission and goals of the Santa Clarita Performing Arts Center at College of the Canyons a couple of years ago in order to improve the ways in which the center could meet the needs of the community, Moos said.

“We’re just trying to move into more of a business model so that we can facilitate the needs of the venue,” Adam Philipson, the facility’s managing director, said.

The center is used 220 days a year. More than 60,000 people came through the center’s doors last year, Philipson said.

With such heavy usage, updating the user guide was necessary.

The main changes in the user guidelines involve the application process, ticketing and the serving of alcohol:

* Groups interested in holding a performance at the center pay a nonrefundable application fee.

* Nonprofit organizations that follow a series of guidelines are able serve alcohol at events.

* Community groups are strongly encouraged to use the Performing Arts Center box office to sell tickets for the 2009-10 season. Groups will be required to use the center’s box office thereafter. Consignment and partial-consignment options are available. The shift to use the college’s box office will prevent confusion among patrons when purchasing tickets, Philipson said.

The updates to the user guidelines come as discussions about the memorandum of understanding between the Santa Clarita Performing Arts Center and the city continue.

In January, the city considered ending its formal connection with the college, which was initiated in 2000.

Per the agreement, the city contributed $2.4 million to increase seating capacity at the center while the college agreed to provide a certain number of dates for community groups.


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