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Signal Photos's Web traffic triples in a year

Retirees and soon-to-retire discovering online resource

Posted: April 7, 2009 7:07 p.m.
Updated: April 7, 2009 4:17 p.m.

CHICAGO - Web traffic to, a job and information source for retirees and people planning their retirement, has increased three-fold in the past year.

Art Koff, CEO/founder of, said the number of site visitors has tripled when comparing the first quarter of 2008 to the first quarter of 2009. Additionally, he said, visitors are staying for extended periods viewing many more pages.

"My average user has five page views, which is huge," Koff said. "Visitors come to the site, and stay.", founded in 2003, has expanded its reach beyond older job seekers. Thousands of boomers, seniors and retirees visit the site to look for employment, find information on starting a business, continue their educational endeavors and explore a variety other relevant topics.

Koff projects the number of site visitors will continue to increase by double digits as more older Americans become Net literate.

"Today, we get about 50 percent return visitors as our readers come back to the site for information on a variety of topics."

Topics include:
* Finding employment
* Resume writing help
* Starting a business
* Continuing education
* Where retirees live retirement communities, nursing homes, living at home
* Senior travel
* Estate planning
* Prescription drugs
* Funding retirement
* Volunteering
* Arthritis pain
* Memory loss

According to Koff, provides links to areas which give more in-depth information on each of the subjects covered and is a good starting point for almost any search.

"Older workers and retirees use at no cost to search for a job, post their resumes or gather information," Koff said. "Employers regularly search the site's data base for older workers whose experience and skills match their openings. The site also includes links to areas where thousands of current jobs can be found."

Additionally, he said, there are still many jobs available for older workers.

"A number of retirees and older workers have found it is possible to find part-time work, temporary or seasonal employment, or project assignments," said Koff. "These kinds of jobs generally do not pay benefits, so employers often hire experienced older workers in order to save money."

Koff, a senior in his 70s, feels the simple design of the site is easier for his audience to navigate - and wants to focus on substance over style.

"I want the site to be informational" he said. "Seniors are not as interested in banner advertisements and pop-up advertisements."

Koff has authored a reference guide for retirees and people planning to retire entitled, "Invent Your Retirement: Resources for the Good Life." Information contained in this guide -- as well as how to purchase the guide -- can be found on his Web site by clicking on "Resource guide for retirees & seniors approaching retirement." The guide can also be purchased on and is available free of charge to recognized charities and non-profits to use as a fundraising item.

Koff speaks often on issues and challenges that face retirees and people planning their retirement. He has appeared on NBC and been quoted in Business Week, USA Today, The Wall Street Journal, Money Magazine and many other major publications.


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