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Young Local Drag Racer Chasing Her Dream


Posted: March 9, 2014 2:00 a.m.
Updated: March 9, 2014 2:00 a.m.
Alex Rogeo, female drag racer, posing with her race car.  Richard Kratz/courtesy photo Alex Rogeo, female drag racer, posing with her race car.  Richard Kratz/courtesy photo
Alex Rogeo, female drag racer, posing with her race car.  Richard Kratz/courtesy photo

Saugus resident, Alex Rogeo, a 23-year old female drag racer and business owner is trying to make her dream of national level NHRA (National Hot Rod Association) racing come true.

And Santa Clarita residents are in a unique position to help her in her quest.

Alex moved to Santa Clarita in 2008 to attend College of the Canyons and later Cal State Northridge majoring in theater.

So how does a theater major end up as a drag racer?

Alex has always loved cars and in 2010 a friend took her to Auto Club Dragway in Fontana, California for what is called a “test and tune.” This is where the public can run their cars on the quarter mile drag strip. Alex had a lot of fun and her friend saw a real talent in her driving.

By 2011 Alex was drag racing her supercharged 2007 Dodge Magnum Hemi in real competition. Within eight weeks of her first race Alex earned No. 1 Qualifier at the Pacific Street Car Association’s California Nationals at Fontana.

Ten weeks after qualifying, Alex won her first race at the West Coast Hot Rod Association’s Shootout at Sundown at Auto Club Famoso Raceway in McFarland, California. Alex really stands out on and off the track.

When she’s not racing, Alex can be found working on her car care products company, Liquid Glow, based here in Santa Clarita. She also finds time to be Senior Editor for MoparMax magazine, a monthly publication focused on Chrysler/Dodge vehicles and motorsports. And once a month Alex guest hosts, an Internet TV show dedicated to sportsman racing with over 500,000 viewers in 149 countries.

At the end of 2013, Alex entered Champion Spark Plug’s “Search for a Champion” contest. She, along with 391 other racers, submitted a two minute long video telling her story and sharing her passion with the viewer.

Alex was selected as one of fifteen finalists who won a $5,000 sponsorship each, and are now competing online for the grand prize, an additional $50,000 sponsorship from Champion.

“This contest that Champion puts on is just amazing,” says Alex. “First of all, they’re a great company that is really dedicated to sportsman racing. They invented the spark plug over 106 years ago and they’re still the best plug that my team has found. The exposure that just being in the contest brings all of the entrants is terrific, and over the three months of the contest, Champion really gets to know the contestants.”

Scoring in the contest is divided into three parts, 67 percent of a contestant’s score is based on Champion’s determination of the Best Depiction of a Champion and the Inspirational Quality of their video.

The remaining 33 percent of a contestant’s score is from online voting by the public. This is where Santa Clarita residents can help one of their own.

Should Alex be chosen as the Grand Prize winner, she and her team will be able to build an NHRA national level, “Super Gas” race car to campaign in 2015.

To view the finalists’ videos including Alex’s, go to, click on “Search for a Champion,” then click on “Entry Gallery.”

To vote for Alex, on her video’s page, click the “Vote for Me!” button. You can vote once every day from now until the contest ends on March 23.

To learn more about Alex, you can visit her website,

Editor’s Note: As if being a female drag racer isn’t enough, Alex is also a theater major who loves to sing and is focused on musical theater. She uses this talent and training to sing the national anthem before races. Alex also likes to model, especially with vehicles, and often does photo shoots for her sponsors for ads, calendars and other promotional materials.


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