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The Signal adds newest member to advertising team

Price brings years of Internet experience to print advertising

Posted: April 2, 2009 12:28 a.m.
Updated: April 2, 2009 7:00 a.m.

Jason Price

 
The Signal has added an experienced multimedia account executive to its advertising team.

Jason Price spent the last seven years with Yahoo! Advertising and Business Solutions, developing skills and knowledge that he can bring to his new role at the newspaper.

“During my time at Yahoo, we realized the best results come from getting users fantastic features and getting them ways to connect,” he said. “I see the same thing happening at The Signal. I’m proud I could be part of a team that helps continue to build this online community.”

A California Institute of the Arts graduate, Price also comes to The Signal with 10 years of leadership roles in building organizations in the Santa Clarita community.

His positions have included past president of the Repertory East Playhouse in Newhall, founding director of the Brenda Mehling Cancer Fund in Valencia, logistics lead of the Loose Goose Wine Festival and senior member of the JCI Santa Clarita Valley, also known as the SCV Jaycees.

On Saturday, the SCV Jaycees will honor Price as one of two Outstanding Young Californians for 2009.

Selected by the California Jaycee Foundation and California Junior Chamber, Price was one of a group of individuals recognized as outstanding for their commitment to challenging and inspiring California’s youth.

“I’m glad I can be back here now serving these businesses in the valley that I had been interacting with so long on the nonprofit end,” Price said.

“After having built up small businesses in this area, I’ve come to know this town and the incredible people here and the fantastic philanthropy that this city and valley offers to its citizens.”

Price said he plans to help increase the value of business and consumer interactions on The Signal’s Web site, The-Signal.com, creating an overlap between the virtual and real world through events and social-media marketing.

“There’s so much that hasn’t even been tapped yet in terms of what social media is out there and how it can be optimized for each and every business in this valley,” he said.

“There are more and more ways The Signal is now creating local content that is imperative and relevant to people in this valley and making it more and more visible to online audiences.”

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