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Local ad maker comes close to Super Bowl glory

Castaic man’s 30-second ad was one of five finalists in Doritos contest

Posted: February 3, 2014 2:00 a.m.
Updated: February 3, 2014 2:00 a.m.

The Seahawks and Broncos battled on the field, but a different competition came to a conclusion when the winning ads for the Doritos “Crash the Super Bowl” contest aired live for millions of Super Bowl viewers.

Chris Capel, 33, made the 30-second ad “Office Thief” with friend Richard Price about a boss who suspects one of his employees is stealing everyone’s Doritos and entered it for the chance to win $1 million and the opportunity to work with Marvel Studios on the set of “The Avengers: Age of Ultron.”

The Castaic resident made it to the top five, but fell short of the two winning slots — one chosen by a panel and the other by online voters.

The winning ads that aired were “Time Machine” and “Cowboy Kid.”

The five finalists were selected from thousands of submissions, contest organizers said.

Even though he didn’t win the airtime and the $1 million prize for the top-voted ad online, Capel did get a free trip and seats to the big game at Metlife Stadium in New Jersey.


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