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2014 Industry Forecast: Information technology

The SCVBJ asked local experts to share business forecasts for the coming year

Posted: December 21, 2013 2:00 a.m.
Updated: December 21, 2013 2:00 a.m.
 

Collin Lee, Vice President, Marketing

Influxis, Valencia

Provides a streaming platform for on-demand, live, and interactive video, along with specialty solutions for real-time communication, UGC, collaboration, and robotics.


1. What kind of growth do you foresee in 2014 for your industry?

People are fleeing in droves from traditional media such as television, and print, and moving completely to online consumption. We've already seen significant growth in online video, especially on mobile platforms, so 2014 will be no different, and likely even more significant.

The Internet infrastructure as a whole is improving constantly, and even the mobile broadband networks are getting faster, so more and more people will definitely consume more online video wherever they are. So, the video streaming industry should see a great year in 2014.

2. What opportunities are ahead?


For online video creators, more content means they need to somehow differentiate their content from others to be noticed. So, any innovative streaming solutions, such as the ones that we provide - live interactive streaming, Web-connected robotics, live creative collaboration and creative UGC (User-Generated Content) streaming, would be welcome news for these content creators. So yes, if you are pushing the envelope with video streaming, you definitely will have great opportunities in 2014 and beyond.

3. What challenges is your industry facing?


The Internet of the world has a finite capacity. The more people consume broadband, hd content, the more rapidly we approach this threshold. At the moment, the big network providers are working hard to add more capacity but it is bit of a band-aid solution. I believe in the long term, Peer-to-peer (P2P) streaming will solve this problem and essentially provide limitless Internet capacity.

4. What kind of support does your industry need?


Even though our Internet infrastructure as a whole has come a long way, compared to other countries like South Korea and Japan, we still suffer from "slow speed", which means data-heavy online video consumption sometimes can be a frustrating experience. The broadband networks for mobile streaming are in the same situation. As people say, we need better Internet to truly enjoy those beautiful HD and UHD video on our favorite media devices.

5. What plans does your company have for 2014?


While the details of our plans are closely guarded at the moment, I can tell you we will be introducing a whole new range of exciting interactive video services to help our customers differentiate their content from other more traditional video. There are so many amazing opportunities ahead as technology continues to evolve at such a rapid pace, and the consumer expecting video, audio, and data streaming to keep up right alongside. 2014 is a very exciting year.

 

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