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'Green' home improvement makes sense during recession

Posted: March 23, 2009 6:48 p.m.
Updated: March 20, 2009 8:00 p.m.
The current economic recession is forcing consumers to scrutinize their purchases on even the most essential items such as food and gas. So why would anyone of sound mind think of purchasing expensive, green home improvement products now?

History dictates that recessions don't last forever. They roll in like an ominous storm that threatens to engulf all who belie it for eternity. Meanwhile, business as usual continues. Some going concerns fall and others rise from the ashes to fuel the eventual recovery. Time brings balance to this scenario.

In the midst of this chaos, home energy bills are one constant that is guaranteed to rise. Older homes with degrading insulation leak heat live a sieve. The result is high energy bills year-round to heat and cool these homes.

Nansulate (R) HomeProtect, a paint-on insulation introduced by Industrial Nanotech Inc, is a solution for homeowners desiring to lower their energy bills and green their home.

Nansulate (R) HomeProtect was initially developed for industrial applications to prevent heat transfer in steam pipes and boilers.

Industrious factory workers realized that applying Nansulate to their home drywall and roofs would have the same effect and seriously increase their homes insulation. Homeowners report average monthly energy savings of 20 percent to 40 percent depending on application thickness and other environmental factors.

Nansulate (R) HomeProtect is water-based, low VOC and easy to apply. It is available in clear coat or white and can be purchased online or at Lowe's by special order.

LEED certication has been a hot topic for home remodeling this past year and with the new administration's focus on energy conservation, LEED will most certainly gain in importance. Homeowners who install highly energy efficient products will be eligible for tax credits. Materials such as insulation, windows, doors, roofs, heating and air-conditioning systemsand water heaters qualify.

Nansulate (R) HomeProtect is a cost-effective home upgrade that lowers monthly energy bills while greening homes and reducing carbon footprints. Give these factors, green home improvement makes sense, even in a recession.


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