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Beef ‘O’ Brady’s closes its doors

Posted: November 19, 2013 6:43 p.m.
Updated: November 19, 2013 6:43 p.m.

Beef 'O' Brady's restaurant officially closed its doors on Monday. Above, Kevin Jackson, top, and Brian Valladares hung a temporary banner announcing the July 2 opening of the new restaurant on The Old Road in Valencia.

 

Beef ‘O’ Brady’s of Santa Clarita closed its doors last week.

Opened only 19-plus weeks, the eatery is the fifth restaurant to fail in that location, causing some to call the location cursed.

“Everything that could go wrong from the beginning, went wrong,” said owner Haroon Temueri.

Temueri signed a 10-year lease on the 7,664 square foot building in April of this year. He opened the franchise eatery July 2. The lease was valued at $2,005,300.

The problems really began in September when he paid a satellite TV provider $1,200 to air the Mayweather vs. Canelo boxing fight live – and the provider forgot to give the Beef ‘O’ Brady’s access to the viewing, Temueri said.

“They totally forgot about us and it didn’t get turned on. It was supposed to start at 6 p.m. but it was about 9 p.m. before I got a hold of them,” he said. “The place was full of people.”

“I never recovered,” Temueri said. “I ran out of money and am out half-a-million dollars,”

The snafu really angered customers. But, he worked hard to regain customers and finally got revenue back up to over $18,000 a week, Temueri said.

Temueri pointed out that patrons on an online business review site said they were unhappy. While a few customers mentioned the issue with the boxing fight not airing, most customers complained uniformly about service and food quality. On a scale of one to five, the majority of ratings were only one-star.

Another problem facing Temueri was the purchase of a liquor permit.

Part of the agreement when Beef ‘O’ Brady’s took over the spot was that he would purchase the liquor license (for hard liquor sales) from the landlord, said Jon Cserkuti, senior vice president with NAI Capital. Those licenses are really expensive and Temueri asked if he could put off buying it until after the first of the year. The landlord agreed, he said.

More recently, the landlord notified brokers that Temueri was “10 days behind on his rent,” and that the land under all of the restaurants was up for sale. Word of his problems caused sales to drop 50 percent, Temueri said.

The property recently was on the market, Cserkuti confirmed. Cserkuti represented the landlord for the lease of the property, but is not handling any sale.

After the notice, sales dropped to $1,200 on Thursday nights after previously generating $4,400 to $4,700, Temueri said.

The last blow was when nine of his employees walked out. Temueri couldn’t pay them, he said.

On Tuesday, Temueri was at the restaurant closing it up.

“I’m working with the franchise owner right now. I’m trying to see if we can get someone else in here to take over who won’t get hurt anymore than I have right now,” he said.

As for being a cursed location, however, that’s just myth says the commercial broker.

The space occupied by Beef ‘O’ Brady’s and four other restaurants, following the closure of Hamburger Hamlet, is no larger than the other restaurants on the Old Road in that area, Cserkuti said.

The Beef ‘O’ Brady’s location is almost 7,700 square feet. El Torito is 11,000 square feet and Red Lobster is around 6,000 square feet – two long term restaurants on the street, Cserkuti said.

After the road alignment was finished, a traffic light was installed in front of the restaurant making access better for the spot than before, he said.

What the location really needs is a national, brand name restaurant, Cserkuti said. The road has 200,000 cars pass by daily and the restaurants sit right off Interstate 5 freeway.

jana@signalscv.com
661-287-5599

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