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Santa Clarita believes ‘Art Slam’ series will be consistently popular next summer

Posted: October 15, 2013 9:32 p.m.
Updated: October 15, 2013 9:32 p.m.

A crowd looks on as Tony Palermo, right, of Sparx Sound Effects, uses household utensils to demonstrates how sound effects are made for the movies in Old Town Newhall during the Sound Slam events last month.

Santa Clarita’s “Art Slam” series in Newhall saw uneven attendance this year, but a city official says he thinks lessons learned from the first year of programs will help make them more consistently popular next year.

City Arts and Events Administrator Phil Lantis said Tuesday that between 4,500 and 5,500 people attended the seven events in the new downtown Newhall series, which ran from March through October and featured artwork inspired by a variety of themes ranging from cars to sound to the color red.

Lantis said much of the attendance came during the first event of the series, March’s “Light Slam,” and the last event, “Chocolate Slam,” which was held earlier this month.

“Overall, I think we had some challenges in kind of getting the word out and the participation we were looking for consistently,” Lantis said.

But lessons learned from the Art Slam’s first year, such as how to space the event along Main Street, should help attract a bigger crowd next year, he said.

“We’re optimistic that we can build on what we learned this year,” he said.

Lantis estimated the city spent between $7,500 and $10,000 to put on the seven events.

While Lantis said it is still too early to schedule the next “Art Slams” as the city seeks more comments from the community, he anticipates continuing monthly events running on Thursdays.

“Now we have a little bit of time to do some evaluations and look at some recommendations for next year,” he said.

Art Slam events were part of the city’s wider “Thursdays at Newhall” series, which also includes Senses on Main events and the weekly Farmers’ Market.


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