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Startup business demo night

Entrepreneurs show their wares

Posted: July 25, 2013 2:00 a.m.
Updated: July 25, 2013 2:00 a.m.

Michael Reines presented his company, HealthSmart, and shared his business model for the organic coffee business with entrepreneurs at SCV Startup's demo night.

Members of SCV Startup gathered in Santa Clarita Tuesday night as four risk-takers demonstrated their businesses — all in various stages of readiness for product or service launch.

Before introducing the entrepreneurs, Brian Tippy and Erick Arndt of SCV Startup announced that they had had a “fantastic meeting” with California Institute of the Arts — better known as simply CalArts — in which the two groups explored the prospect of working together to support CalArts students and the local hi-tech community.

CalArts was looking for something like SCV Startup and was extremely receptive to us, Tippy said.

Former aerospace engineer Michael LaRue demonstrated his online casual event planner — Zejoop — which brings businesses together with consumers.

Winner of the 2012 Startup Weekend Santa Clarita, LaRue’s service has been in the pre-funding stages of development this year after he met with Clearstone Venture Partners in Santa Monica for startup advice — one of the prizes he earned by winning the 54-hour weekend contest.

LaRue said he’s now close to reaching the “succeed or fail” point with his startup venture.

Partners of Bizlifter — who spent the last two years building their service in the kitchen of the founder’s home — briefly outlined what they described as the “first digital corporation.”

Designed to help small businesses launch with minimal expense — and provide all the basic tools — founder Sean Van Duser demonstrated the company’s own mobile payment system as part of their tool set.

What could be the key to their success is the fact that their business model may include owning the customer lists of other businesses as well.

Turn-around expert Michael Reines started Health-Smart when health problems prevented him from drinking coffee.
The organic coffee company uses a proprietary process, which seals-in essential minerals, B-vitamins, antioxidants, dietary fiber and micro-nutrients — neutralizing excess acid and bitterness, Reines said.

HealthSmart’s business model, however, relies on growing the company by targeting strategic alliances for distribution purposes; and by creating distinct partnership options.

Lastly, inspired by his wife’s career experiences as a behavioral therapist, software developer Robert Parker is in the early stages of developing an online case management system for field workers who go into patient’s homes.
Saying his wife was likely to have a patient stab her with the very pen she used to take notes onsite, Parker said he hopes to ultimately acquire government funded regional centers and vendors as clients that can use the tool to manage cases as well as patient notes — critical documentation for when a court hearing is required.

In addition to giving other tech people an opportunity to ask questions and provide the designers with feedback, perhaps more importantly, “SCV Demo Night” gave the entrepreneurs a chance to practice their business pitches.




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